RevOps Engine

A Community Roundtable Series — Presented by BackEngine x RevOps Co-op

RevOps Engine is an 8-session roundtable series built for Revenue Operations leaders.

8 sessions. Biweekly. 30 minutes. 10 seats per session.

No slides. No pitches. No vendor theatre.

Each session brings together a small group of RevOps practitioners for a conversation about what is actually happening in the function right now: what is broken, what is working, what everyone is quietly frustrated by, and where the real opportunities are hiding.

Topics are driven by the community. Every session starts with an anchoring question and goes wherever the room takes it. You will leave with peer intelligence you cannot get from a blog post, a benchmark report, or a LinkedIn hot take.

The Sessions

1

Is Your CRM Actually Your System of Record? Or Just Where Data Goes to Die?

Everyone said they would keep the CRM clean. Nobody does. But the problem runs deeper than rep discipline. Was the CRM was ever really designed for how revenue teams actually work? In this opening session of RevOps Engine, we are starting where most RevOps headaches start: in the gap between what the CRM is supposed to do and what it actually does. We will talk about what is broken, what you have tried, and whether there is a version of CRM hygiene that does not require constant nagging.

Anchor Question

When was the last time you fully trusted the data in your CRM? What would it take to get there?

What We'll Cover

  • •Where CRM data quality breaks down and who actually owns it
  • •Why reps do not consistently updating the CRM
  • •Whether AI and automation are solving the problem or just papering over it
  • •What good enough actually looks like in practice

Who Should Attend

RevOps leaders who own the CRM, live in it daily, and have opinions about why it is harder to fix than it should be.

March 6, 2026
9:30am PT
Session complete
2

Is the Handoff Problem a RevOps Problem?

Your team closes a new deal. The AE hands it to the AM. And somewhere in that transition, half of what was learned, promised, and agreed to just... disappears. The customer has to re-explain themselves. The AM walks in blind. And the relationship starts with a trust deficit before it has even begun. This session is about the handoff. It's the most consistently broken process in the revenue org, and one that RevOps is uniquely positioned to fix.

Anchor Question

What actually gets lost in your AE-to-AM handoff, and how do the best RevOps teams handle it today?

What We'll Cover

  • •What a good handoff looks like vs. what actually happens
  • •Where the process breaks. Is it documentation, timing, incentives, or culture?
  • •How to capture deal context in a way that does not require reps to write essays
  • •What CS and AM teams actually need to walk in prepared

Who Should Attend

RevOps leaders who sit at the intersection of sales and post-sale, and who have tried to fix this at least once already.

March 20, 2026
9:30am PT
3

AI in the Stack: What is Actually Working vs. What is Just Expensive Noise

Everyone has added AI tools in the last 18 months. Most RevOps leaders cannot tell you with confidence which ones are actually moving the needle. Some are genuinely transformative. Some are demos that never became habits. And some are quietly creating more work than they save. This session cuts through the noise. We are not talking about what AI could do — we are talking about what it is doing, right now, in real revenue orgs.

Anchor Question

Which AI tool in your stack has had the most measurable impact? Which one are you closest to cutting?

What We'll Cover

  • •How to evaluate AI tools on outcomes, not features
  • •Where AI is genuinely replacing manual work vs. adding a new layer to manage
  • •The adoption problem — why tools get bought and do not get used
  • •Infrastructure vs. point solutions: how to think about building vs. buying

Who Should Attend

RevOps leaders who are actively managing an AI-heavy stack and trying to figure out what to keep, cut, and double down on.

Date TBD
4

The Metric You Report On That You Trust the Least

Every RevOps leader has one. A number that goes into the board deck, gets cited in QBRs, and quietly makes everyone uncomfortable because nobody is fully confident it means what it is supposed to mean. Pipeline coverage. Win rate. Time to close. NPS. Health scores. This session is a safe space to admit which metric in your world is the most broken — and what you would actually measure if you could start over.

Anchor Question

If you could replace one metric your team reports on with something you actually trust, what would it be — and what is stopping you?

What We'll Cover

  • •The gap between what leadership wants to see and what RevOps knows is real
  • •Which metrics are lagging indicators masquerading as leading ones
  • •How to build the case for changing what you measure
  • •What the most useful signals actually look like in practice

Who Should Attend

RevOps leaders who own reporting and have ever quietly questioned whether the numbers they are presenting tell the real story.

Date TBD
5

The Execution Layer: What Happens to Your Deals Between Meetings

Deals do not die on calls. They slip in the silence between them — unanswered messages, missed follow-ups, promises that do not get kept, and context that evaporates in handoffs. Most RevOps teams have strong opinions about what happens in meetings. Almost none have a real system for what happens between them. This session is about the execution layer — the operational infrastructure (or lack thereof) that determines whether your team actually delivers on what it commits to.

Anchor Question

If you could see everything that happened between your last customer call and the next one, what do you think you would find?

What We'll Cover

  • •Where deals and relationships most commonly slip between meetings
  • •How to build follow-through into process without creating a policing culture
  • •What signal detection looks like in practice — and what you do once you catch something
  • •How to get cross-functional teams (sales, CS, marketing) working from the same intelligence

Who Should Attend

RevOps leaders responsible for pipeline health, retention, and the operational systems that sit between strategic conversations.

Date TBD
6

The Tool You would Delete Tomorrow (And the One You would Never Give Up)

Your stack is too big. Everyone stack is too big. There are tools that three people use, tools that nobody uses but someone champion left, tools that technically overlap with two other tools, and tools that would cause a revolt if you tried to remove them. This session is equal parts therapy and strategy. We are going to talk honestly about what is earning its place — and what is not.

Anchor Question

If your CFO cut your tech budget by 30 percent tomorrow, what would you protect — and what would you quietly be relieved to lose?

What We'll Cover

  • •How RevOps leaders actually evaluate tool ROI vs. how finance wants them to
  • •The political dynamics of cutting tools that have internal champions
  • •How to consolidate without creating more problems than you solve
  • •What the leanest, most effective stacks actually look like right now

Who Should Attend

RevOps leaders who own the tech stack and are either actively rationalizing it or know they should be.

Date TBD
7

What Your CEO Thinks RevOps Does vs. What You Actually Do

The RevOps function has never been more strategically important — and never more misunderstood. Some CEOs think RevOps is a reporting function. Some think it is sales ops with a rebrand. Some think it is IT for the GTM team. Very few have an accurate picture of what RevOps actually owns, enables, and protects. This session is about the gap — and how to close it.

Anchor Question

How would your CEO describe what RevOps does — and how far off would they be?

What We'll Cover

  • •How to communicate RevOps value in terms leadership actually cares about
  • •The difference between being seen as a cost center vs. a revenue driver
  • •What it takes to get a seat at the strategic table — not just the reporting table
  • •How the best RevOps leaders are shaping how their function is perceived internally

Who Should Attend

RevOps leaders who are trying to elevate the function visibility, influence, and perceived value inside their org.

Date TBD
8

Where Do We Go From Here: The Future of RevOps in an AI-Native GTM

We have spent seven sessions talking about what is broken, what is working, and what is keeping RevOps leaders up at night. In this final session, we zoom out. The function is changing faster than most job descriptions reflect. AI is reshaping what RevOps owns. The tools are evolving. The expectations are shifting. And the leaders who figure this out early are going to have an enormous advantage. This session is a community conversation about what is coming — and how to get ahead of it.

Anchor Question

In three years, what does the RevOps function look like — and what do you need to do differently starting now to be ready for it?

What We'll Cover

  • •How AI changes what RevOps owns vs. what gets automated away
  • •Where the function is expanding — and where it might shrink
  • •What skills and systems matter most in an AI-native GTM org
  • •How to position yourself and your team for what is coming

Who Should Attend

Any RevOps leader who wants to think beyond the current quarter and shape where the function is headed.

Date TBD

RevOps Engine is a biweekly roundtable series hosted by BackEngine in partnership with RevOps Co-op. 8 sessions. 10 seats per session. No slides, no pitches — just honest conversation with a curated group of RevOps practitioners who are figuring this out in real time, just like you.